ŠKODA are to unveil their quirky new advert on Thursday 25th July, showcasing the Octavia vRS as well as a neighbourhood full of souped-up everyday items.
The advert features the new car driving down streets, passing larger-than-life men using a lawn mower with several exhausts and go-faster stripes; children with huge ice creams and a little boy riding a tricycle that looks like a monster truck. The idea is – these are the vRS versions of everyday objects.
But – and here’s the twist – even these muscly, superhuman residents stop and stare when the Octavia vRS cruises past. THAT’S how good it is.
Head of Marketing for ŠKODA UK, Heidi Cartledge, said: ‘The third generation Octavia vRS is the fastest production model to date so we wanted an advert that would bring to life the idea of enhancing the performance of everyday objects. The specially-made props give a tongue-in-cheek taste of what you could experience if you vRS’d your life.’
The advert, shot in June by ad agency Fallon, was previewed at Goodwood Festival of Speed last weekend, and visitors were encouraged to star in the commercial themselves (by having their photographs taken and then cleverly overlaid onto the ad.) It looked like they were the ones driving the vRS! They were shared on social media, which will have helped to create a buzz around the video. It will appear on YouTube from tomorrow, Thursday 25th, and on TV at the end of August.
The Octavia vRS is on sale in the UK from 1st August 2013. Click below to find out more, or search our full range of new and used ŠKODA Octavia cars.
Edited 25th July: View the new advert now!