Fresh colours
Arnold Clark’s striking new logo and branding concept has already been unveiled in locations such as the Leeds Motorstore and Glasgow South Street Motorstore. The new dark grey and yellow design will be rolled out throughout 2015 at the remaining Arnold Clark Motorstores.
New headquarters
The company’s headquarters will also move to new premises. The new Hillington base in Glasgow will be a flagship site for the new Arnold Clark branding, showcasing the dramatic new look that has been developed by the Group throughout 2014. Louise Bishop, Head of Branding at Arnold Clark commented:
‘The classic blue and yellow logo has been synonymous with Arnold Clark for a number of years now. After spending last year celebrating our 60th anniversary, we felt 2015 was the perfect time to breathe new life into our brand and really highlight the design talent we have within our team.’
Stephen Millar, Head of Creative at Arnold Clark also commented:
'The rebrand project has been ongoing since last year and we are proud to showcase our new visual identity at our Hillington headquarters later this year. The design process has been very collaborative with input given from across the Company. Our designers have worked hard to create a striking new brand that fits well with our company ethos.'
New campaign
The rebrand announcement from Arnold Clark coincides with the launch of Group’s new campaign for 2015. Arnold Clark has created targeted marketing messages that speak to all its customers. The new campaign focuses on customers motivations, needs and individual qualities; leading with the tagline 'it’s about you'.
Improved customer experience
The new campaign, together with the new brand strategy, puts a major focus on creating an exceptional customer journey across all platforms with Arnold Clark.
The rebranded dealerships will include private consultation booths, a spacious and comfortable waiting area with complimentary hot and cold drinks and free Wi-Fi access. For those with young children, there will be a 'Kids’ Corner', a designated children's play area equipped with iPads with games and a colouring area with table and chairs.
Old versus new
Although the new branding at the Hillington headquarters will provide a contemporary feel, the site will still reflect the history and success of the Company throughout its design. The welcome foyer will showcase the history of Arnold Clark with a nod to significant moments from the past 60 years. The foyer will also be home to one of the beautiful classic cars from Sir Arnold’s collection.
The rebrand will be rolled out across all of Arnold Clark Motorstores throughout 2015 and work will begin on the new Hillington headquarters in April.
More information on the new development will be published on the Newsroom throughout the year, so keep an eye out!