Across the pond, the Super Bowl is one of the biggest sporting events and one of the most televised, with millions of people tuning in to watch it every year. Because of this, advertising during the Super Bowl is nothing short of super expensive.
As the competition gets stiffer and stiffer, manufacturers are trying to figure out ways to be more creative and different to last year– and that’s when the fun begins!
There was a noticeable trend this year in including celebrities, emotional messages and… singing animals! Anyway, we couldn’t let the excitement pass us by, so we compiled a list of our top nine favourite car commercials from the Super Bowl 50!
9. Jeep – Celebrating 75 years
Jeep offers us a very emotional advert, celebrating 75 years since Jeep was established. Under the slogan ‘We don’t do Jeep. You do.’ the manufacturer is showing us the many faces of Jeep and places its been through the years. We love it!
8. Toyota Prius
After a 12-year hiatus, Toyota is giving the Super Bowl advert another chance with this funny commercial featuring a cat, singing ducks and a singing ‘Tod, who’s got a job’. He loves his Prius so much it’s contagious!
7. Kia Optima
Following this year’s trend of celebrity endorsement, Kia hired Christopher Walken and a pair of funny socks to advertise the newest Optima. The advert has received many positive comments and it has been viewed over 3 million times on YouTube only. Well done, Kia!
6. Buick (Opel-Vauxhall) Cascada
Buick, Opel-Vauxhall’s US brand, sought to surprise viewers with its Super Bowl ad, which featured a car a little different to what the brand is renowned for. Alongside a celebrity line up, the slogan of the campaign is ‘I can’t believe it’s a Buick’. ‘Yes, it’s a Buick’. Got it?
5. Honda Ridgeline
A bunch of sheep singing Somebody To Love by Queen... What does that have to do with the newest Honda Ridgeline? I hear you ask. Erm, it’s simply amazing. And the sheep dog is presenting the car. Can’t beat that!
4. MINI Clubman
A rather bold approach by MINI but it seems to be working! There’s a strong celebrity presence in this advert too, most notably Serena Williams and rapper T-Pain. They even have a sweet little hashtag – #DefyLabels. We are loving it!
3. Audi R8
David Bowie’s Starman is playing in the background and this advert is both touching and impressive. It tells the story of a retired astronaut commander, who dreams about his glorious days and is rather sad that they are gone. Luckily, his son (presumably) takes him for a spin in the Audi R8 – which feels like a rocket!
2. Hyundai Elantra
‘What a man, what a mighty good man’ – that’s what the two women in the commercial think as they drive through Ryanville. Where everyone is Ryan Reynolds. And everyone is super impressed apart from the car – ‘A car that doesn’t get distracted’. With that cheek and humour, Hyundai are winning!
1. Hyundai Genesis
Hands down, the best Super Bowl commercial this year! Kevin Hart is hilarious, playing a fanatic dad, who is not letting his daughter’s date get too close! Yes, the Car Finder option is definitely coming in handy….