Nissan drives Team GB and Paralympics GB on the ‘Road To Sochi and Rio’

The British Olympic Association has announced Nissan as its first major sponsor since the London 2012 Games.

As a tier one sponsor for the BOA, Nissan are also a sponsor for the British Paralympics Association in the run-up to the Rio 2016 Games.

Speaking at the media launch in Central London, Lord Sebastian Coe, Chairman of the British Olympic Association, said: ‘I am delighted that Nissan, a company that is recognized globally for excellence and performance, is partnering with Team GB on the ‘Road to Sochi and Rio’.

The BOA played an important role in enabling me to pursue my Olympic dreams and compete for Team GB, and now, thanks to partners like Nissan, today’s athletes can be afforded the same support. Nissan have invested heavily in British industry and now it is backing Britain in the greatest sporting arena in the world.’

The BOA is aiming to raise £42 million over four years, a similar sum to the four years before London 2012. Nissan will also provide vehicles to the BOA and BPA, enabling the organisations to deliver world-class logistical support to Britain’s Olympic and Paralympics athletes. Nissan will also supply over 4500 vehicles to support the Olympic and Paralympic events.